On last night’s Celebrity Apprentice, I was a bit shocked at the use of the term “Advertorial”. The two teams were tasked with designing an advertorial for Melania Trump’s new skin care line. When I heard this, I was interested to see what the teams would do. Being that an advertorial is a copywriting task, […]
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This post originally appeared on CNN’s iReport. Technology is getting cheaper and cheaper every year. It is also getting easier to find tech that will help do just about anything you need. So why is it that so many businesses are still behind on utilizing it? For example, even though setting up a website is […]
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